SEO

COURSE DESCRIPTION

SEO (Search Engine Optimisation) has become a vital component of inbound marketing, making it a priority for businesses to appear on the top of search result rankings to build a cost effective and consistent medium to generate traffic
The training takes you through all the steps taken for search engine optimization. It includes on-page best practices, keyword research, site design and architecture, link building, SEO for local search, site audit, SEO tracking

CERTIFICATION

LEARNING OUTCOMES

Students will be able to develop an SEO plan for your website Monitor your SEO progress and maintain your optimised website Distinguish SEO competitors from business competitors Begin implementing a credible SEO strategy Understand how prospective customers find and use your content

Weekly Courses Schedule For High School

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Mon & Wed
Tues & Thurs
Mon, Wed or Thurs
Friday
Friday
1 hr 15 min twice per week
1 hr 15 min twice per week
2 hr 30 min once per week
2 hr 30/45 min* once per week
2 hr 45 min* once per week
8:00am - 9:15am
8:00am - 9:15am
8:00am - 10:30am
9:30am - 10:45am
9:30am - 10:45am
9:30am - 12:15pm
9:30am - 12:15pm
11:00am - 12:15pm
11:00am - 12:15pm
11:00am - 1:30pm
12:30pm - 1:45pm
12:30pm - 1:45pm
12:30pm - 3:15pm
12:30pm - 3:15pm
2:00pm - 3:15pm
2:00pm - 3:15pm
2:00pm - 4:30pm
3:30pm - 6:00pm
4:30pm - 5:45pm
4:30pm - 5:45pm

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SEO Course Syllabus

Lesson 1 : Search Engine Basic
Search Engines
Directories
Search Engines V/S directory
Major search engines and directories
Page Rank
Google Sandbox effect
Website Architecture
Essentials of good website designing.
Domain
Hosting
How the Search Engine works
Lesson 2 : Keywords Research And Analysis
SWOT Analysis of Website
Target segmentation
Keyword research
Competitor analysis
Finding Appropriate Keywords.
Lesson 3 : On Page Optimization
Meta Tags
Description
Keywords
Creating Robots file
Header and footer
Creating sitemaps
Optimizing Seo content
Image tag optimization
Canonical / 404 Implementation
Keyword Density Analysis
Anchor Text
URL renaming/re-writing
Google webmaster tools
Yahoo Feed Submission
Lesson 4 : Off Page Optimazation
Submission to search engines
Local marketing
Directory Submission
Blog Submission
Article Submission
Free Classifieds
Forums
Press Releases
Video optimization
Link Building
How to promote home page
Promoting Subsequent pages of the website
Black Hat / White Hat / Grey Hat SEO
Blog Comments

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