Simply known as the SEO, search engine optimization covers almost 90% of marketing techniques to build the website ranking. SEO is the most recommended course.

SEO

COURSE DESCRIPTION

SEO (Search Engine Optimisation) has become a vital component of inbound marketing, making it a priority for businesses to appear on the top of search result rankings to build a cost effective and consistent medium to generate traffic SEO Training takes you through all the steps taken for search engine optimization. It includes on-page best practices, keyword research, site design and architecture, link building, SEO for local search, site audit, SEO tracking

TRAINING CERTIFICATION


LEARNING OUTCOMES


From SEO Training
  • Students will be able to develop an SEO plan for your website
  • Monitor your SEO progress and maintain your optimised website
  • Distinguish SEO competitors from business competitors
  • Begin implementing a credible SEO strategy
  • Understand how prospective customers find and use your content

SEO TRAINING LESSONS

  • Lesson 1 : Search Engine Basic

  1. Search Engines
  2. Directories
  3. Search Engines V/S directory
  4. Major search engines and directories
  5. Page Rank
  6. Google Sandbox effect
  7. Website Architecture
  8. Essentials of good website designing.
  9. Domain
  10. Hosting
  11. How the Search Engine works

  • Lesson 2 : Keywords Research And Analysis

  1. SWOT Analysis of Website
  2. Target segmentation
  3. Keyword research
  4. Competitor analysis
  5. Finding Appropriate Keywords.

  • Lesson 3 : On Page Optimization

  1. Meta Tags
  2. Description
  3. Keywords
  4. Creating Robots file
  5. Header and footer
  6. Creating sitemaps
  7. Optimizing Seo content
  8. Image tag optimization
  9. Canonical / 404 Implementation
  10. Keyword Density Analysis
  11. Anchor Text
  12. URL renaming/re-writing
  13. Google webmaster tools
  14. Yahoo Feed Submission

  • Lesson 4 : Off Page Optimazation

  1. Submission to search engines
  2. Local marketing
  3. Directory Submission
  4. Blog Submission
  5. Article Submission
  6. Free Classifieds
  7. Forums
  8. Press Releases
  9. Video optimization
  10. Link Building
  11. How to promote home page
  12. Promoting Subsequent pages of the website
  13. Black Hat / White Hat / Grey Hat SEO
  14. Blog Comments