SEM stands for Search Engine Marketing. It is the process of gaining website traffic by purchasing ads on search engines.
Search Engine Marketing
Search Engine Optimization (SEO) is a way of earning traffic through unpaid or free listings. similarly, Search Engine Marketing (SEM) is a way of buying traffic through paid search listings.
It is once used as an umbrella term to encompass both SEO (search engine optimization) and paid search activities. At Search Engine Land, we generally use SEM and/or “Paid Search” to refer to paid listings, with the longer term of search marketing used to encompass both SEO and SEM.
Below are some of the most common terms also used to refer to SEM activities:
- Paid search ads
- Paid search advertising
- PPC (pay-per-click) *
- PPC (pay-per-call) – some ads, particularly those served to mobile search users, may be charged by the number of clicks that resulted in a direct call from a Smartphone.
- CPC (cost-per-click) *
- CPM (cost-per-thousand impressions) *
- Most search ads are sold on a CPC / PPC basis, but some advertising options may also be sold on a CPM basis.
SEM Training in Nepal
It is the process of growing as an SEM expert has become easier with the advent of new SEM training institutes in Nepal. Here in Nepal, there are many popular institutes which provide SEM training. Training is given by professional experts working in the sector for a long time. SEM training institutes in Nepal offers fully career-oriented SEM training in Nepal to help learners and professional acquire the skill of SEM.
It has become a very popular choice among students and professionals. The SEM training in Nepal develops learner skills to confront the real world. Search Engine Marketing scenario with proper strategy and techniques. As a matter of fact, the unaware students and professionals can perceive the most convenient ways of business development. Thus the SEM training in Nepal aims to root the SEM training for the sake of sustainable development as well as producing global competitors in the area of marketing.
So these are some popular institutes that provide SEM training in Nepal are as follows:
- Broadway Infosys
- IT Training Nepal
- Computer Training Nepal